small business

How I Increased Restaurant Sales by Double in 30 Days – Kamron Karington

How I Increased Restaurant Sales by Double in 30 Days – Kamron Karington

6/23/20 - Marketing: "As I sat, defeated and hopeless in my pizzeria early one morning... an "aha" moment changed everything. The fog was gone... I knew EXACTLY what was needed to turn this failing nightmare into a pulsating business." ~ Kamron Karington The marketing principles used by Kamron to reinvent and resurrect his pizza restaurant are applicable for businesses of all types and sizes. On a macro level, it almost always comes down to a mindset. Episode #1:- 30 days into owning a pizzeria, was this the biggest mistake of my life? - How a night sleeping on top of the walk-in cooler led to the “aha” moment. - The single, unexpected question that changed my life. - The pitch that became the blueprint for every ad I ever put out. - Sales doubled in 30 days and rampaged upward from $12,000 to $149,000 a month. - Why fear crystalizes your thinking and eliminates weak alternatives. To paraphrase Tony Robbins (and perhaps many others)... The brain will…

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Kevin O’Leary – Credit Card Processing Options… and COVID-19

Kevin O’Leary – Credit Card Processing Options… and COVID-19

6/13/20: Business owners must watch. This is a great example of how Bay State Merchant Services can help, especially now. The merchant in this interview - Kristan Sayers, owner of Kbella hair studio in Brighton, Michigan - says that she will only be able to do 30% of her typical business due to COVID-19 and is concerned about consumers feeling unsure about entering her business. In addition to her significant loss of revenue, now she has the added expense of PPE, including face-masks, gloves, and hand sanitizer. Kristan is also concerned about her high credit card processing fees, and asks the panel for recommendations. Kevin O'Leary's only answer to these issues is to "shop around" and look for better card rates. THIS IS NOT A GOOD SOLUTION! Kristan mentions that her payment processing fees are between $10,000 and $15,000 annually, and that she's looking to eliminate these fees. ...Thanks to Congress, she can do this. All businesses can do this. Bay State Merchant Services's Cash Discount Program…

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Mike Rowe: Don’t Pursue Your Passion. Chase Opportunity.

Mike Rowe: Don’t Pursue Your Passion. Chase Opportunity.

6/10/20Last week we highlighted a motivational piece about Elon Musk and his overwhelming drive and passion. Shifting gears somewhat, let's highlight another, and perhaps a bit more reachable path to success and fulfillment. For instance, seizing an opportunity that fulfills a need - there's happiness in that.  In this interview with Mike Rowe and Entrepreneur.com, The 'Dirty Jobs' star shares his thoughts on passion and how it sometimes gets in the way of success. The above video is from Entrepreneur.com. Related article written by Jason Fell.

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COVID-19 Crushed Restaurants. Will “THIS” Kill Them?

COVID-19 Crushed Restaurants. Will “THIS” Kill Them?

Kamron Karington breaks down what's really going on with third-party delivery services like Grubhub, DoorDash, UberEats, or Postmates. He explains “why third-party delivery services could be the MOST EXPENSIVE (and fatal) mistake restaurant owners make right now. Kamron walks you through the false promises, pitfalls, and permanent consequences of third-party delivery services so you can make the best, and most informed decision for your restaurant during this confusing time.

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