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How I Increased Restaurant Sales by Double in 30 Days – Kamron Karington

How I Increased Restaurant Sales by Double in 30 Days – Kamron Karington

6/23/20 - Marketing: "As I sat, defeated and hopeless in my pizzeria early one morning... an "aha" moment changed everything. The fog was gone... I knew EXACTLY what was needed to turn this failing nightmare into a pulsating business." ~ Kamron Karington The marketing principles used by Kamron to reinvent and resurrect his pizza restaurant are applicable for businesses of all types and sizes. On a macro level, it almost always comes down to a mindset. Episode #1:- 30 days into owning a pizzeria, was this the biggest mistake of my life? - How a night sleeping on top of the walk-in cooler led to the “aha” moment. - The single, unexpected question that changed my life. - The pitch that became the blueprint for every ad I ever put out. - Sales doubled in 30 days and rampaged upward from $12,000 to $149,000 a month. - Why fear crystalizes your thinking and eliminates weak alternatives. To paraphrase Tony Robbins (and perhaps many others)... The brain will…

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Restaurants: Make Bank With Adaptive Marketing

Restaurants: Make Bank With Adaptive Marketing

6/18/20 - Restaurant Marketing: Another fresh lesson straight from the oven of Kamron Karington with RepeatReturns.com. Author of "Gun To The Head Marketing", KK lays out how important Adaptive Marketing is right now for restaurants as we move out of this shut-down... and beyond. This - rather scientific - approach has made big companies a lot of money, because they cater a huge portion of their marketing directly to us as individuals. They follow the ebb-and-flow of our spending habits over time. However, restaurants can do this too, and typically with the info you're already collecting with your POS system. A general problem with coupon offers is the one-size-fits-all model, which gives customers a chance to spend less. However, a customized points or rewards program will drive more spending from your customers. In fact, Kamron tells the story of one restaurant that went into the COVID shut-down strong, was already using adaptive marketing, and came out three months later much stronger. "Use adaptive marketing to incentivize your…

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Kevin O’Leary – Credit Card Processing Options… and COVID-19

Kevin O’Leary – Credit Card Processing Options… and COVID-19

6/13/20: Business owners must watch. This is a great example of how Bay State Merchant Services can help, especially now. The merchant in this interview - Kristan Sayers, owner of Kbella hair studio in Brighton, Michigan - says that she will only be able to do 30% of her typical business due to COVID-19 and is concerned about consumers feeling unsure about entering her business. In addition to her significant loss of revenue, now she has the added expense of PPE, including face-masks, gloves, and hand sanitizer. Kristan is also concerned about her high credit card processing fees, and asks the panel for recommendations. Kevin O'Leary's only answer to these issues is to "shop around" and look for better card rates. THIS IS NOT A GOOD SOLUTION! Kristan mentions that her payment processing fees are between $10,000 and $15,000 annually, and that she's looking to eliminate these fees. ...Thanks to Congress, she can do this. All businesses can do this. Bay State Merchant Services's Cash Discount Program…

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Customers For Life – Jay Abraham

Customers For Life – Jay Abraham

6/12/20: Marketing legend Jay Abraham challenges you to become the only viable solution for your clients and to lead them to success. In this video Jay shares his strategy of preeminence and asks you to think about points like: * Make your business be the only alternative* Lead your customers - people don't trust the system* You're not being told the whole truth. Here's the truth as I see it* Most people don't know what focus is until they've made it No matter the type of business that you own, you have customers - or even better, you have "clients". Jay illustrates some of the best ways in which to treat your clients - for businesses of any size and type. "We all want to be led, we’re silently begging to be led. However, we want to be led by somebody who we feel absolutely has our best interest, not theirs, at heart." ~ Jay Abraham

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