Restaurant Marketing

How To Promote Your Restaurant on Facebook – Kamron Karington

2/21/20: Restaurant owners, what’s your opinion of YOUR social media marketing skills?  Are you confident in using social media, to market your restaurant? How much engagement do you get when you post? And type of posts garner you the most action?  If you spend one second a month marketing on social media, these questions are all important to have an answer to. Your time is valuable, to put it lightly. "If you've ever wondered how to promote your restaurant on Facebook, you're going to love this video! Watch as I compare two restaurant Facebook pages and break down what attracts fans and the mistakes that turn people off..." ~ Kamron Karington

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Restaurant S.W.O.T. Analysis To Survive The “New Normal”

Restaurant S.W.O.T. Analysis To Survive The “New Normal”

7/24/20: Kamron Karington is back with a vengeance! Yet, he believes that this is “the opportunity of a lifetime for restaurants”, and offers a brilliant SWOT analysis for these here and now circumstances. Again, now more than ever, it’s important to stay away from third-party online delivery services - "you can't control the customer experience with a third-party service". Kamron will cover that, and offer many other gold-nuggets of information to help you come out the other side of this 2020 craziness. In short, Kamron will give you hope, but he does go on to say that the restaurant business as you know it is over. ...Risks will have to be taken. Period. We at Bay State Merchant Services are serious about wanting our merchants to stay with us as long as they're in business, and with that, we want them to stay in business for as long as possible. We will always try to assist them in any way to do just that.

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Restaurants: Make Bank With Adaptive Marketing

Restaurants: Make Bank With Adaptive Marketing

6/18/20 - Restaurant Marketing: Another fresh lesson straight from the oven of Kamron Karington with RepeatReturns.com. Author of "Gun To The Head Marketing", KK lays out how important Adaptive Marketing is right now for restaurants as we move out of this shut-down... and beyond. This - rather scientific - approach has made big companies a lot of money, because they cater a huge portion of their marketing directly to us as individuals. They follow the ebb-and-flow of our spending habits over time. However, restaurants can do this too, and typically with the info you're already collecting with your POS system. A general problem with coupon offers is the one-size-fits-all model, which gives customers a chance to spend less. However, a customized points or rewards program will drive more spending from your customers. In fact, Kamron tells the story of one restaurant that went into the COVID shut-down strong, was already using adaptive marketing, and came out three months later much stronger. "Use adaptive marketing to incentivize your…

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