How I Increased Restaurant Sales by Double in 30 Days – Kamron Karington

6/23/20 - Marketing: "As I sat, defeated and hopeless in my pizzeria early one morning... an "aha" moment changed everything. The fog was gone... I knew EXACTLY what was needed to turn this failing nightmare into a pulsating business." ~ Kamron Karington The marketing principles used by Kamron to reinvent and resurrect his pizza restaurant are applicable for businesses of all types and sizes. On a macro level, it almost always comes down to a mindset. Episode #1:- 30 days into owning a pizzeria, was this the biggest mistake of my life? - How a night sleeping on top of the walk-in cooler led to the “aha” moment. - The single, unexpected question that changed my life. - The pitch that became the blueprint for every ad I ever put out. - Sales doubled in 30 days and rampaged upward from $12,000 to $149,000 a month. - Why fear crystalizes your thinking and eliminates weak alternatives. To paraphrase Tony Robbins (and perhaps many others)... The brain will…

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Restaurants: Make Bank With Adaptive Marketing

6/18/20 - Restaurant Marketing: Another fresh lesson straight from the oven of Kamron Karington with RepeatReturns.com. Author of "Gun To The Head Marketing", KK lays out how important Adaptive Marketing is right now for restaurants as we move out of this shut-down... and beyond. This - rather scientific - approach has made big companies a lot of money, because they cater a huge portion of their marketing directly to us as individuals. They follow the ebb-and-flow of our spending habits over time. However, restaurants can do this too, and typically with the info you're already collecting with your POS system. A general problem with coupon offers is the one-size-fits-all model, which gives customers a chance to spend less. However, a customized points or rewards program will drive more spending from your customers. In fact, Kamron tells the story of one restaurant that went into the COVID shut-down strong, was already using adaptive marketing, and came out three months later much stronger. "Use adaptive marketing to incentivize your…

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