merchant services

Restaurants: Make Bank With Adaptive Marketing

Restaurants: Make Bank With Adaptive Marketing

6/18/20 - Restaurant Marketing: Another fresh lesson straight from the oven of Kamron Karington with RepeatReturns.com. Author of "Gun To The Head Marketing", KK lays out how important Adaptive Marketing is right now for restaurants as we move out of this shut-down... and beyond. This - rather scientific - approach has made big companies a lot of money, because they cater a huge portion of their marketing directly to us as individuals. They follow the ebb-and-flow of our spending habits over time. However, restaurants can do this too, and typically with the info you're already collecting with your POS system. A general problem with coupon offers is the one-size-fits-all model, which gives customers a chance to spend less. However, a customized points or rewards program will drive more spending from your customers. In fact, Kamron tells the story of one restaurant that went into the COVID shut-down strong, was already using adaptive marketing, and came out three months later much stronger. "Use adaptive marketing to incentivize your…

Continue Reading Restaurants: Make Bank With Adaptive Marketing
Kevin O’Leary – Credit Card Processing Options… and COVID-19

Kevin O’Leary – Credit Card Processing Options… and COVID-19

6/13/20: Business owners must watch. This is a great example of how Bay State Merchant Services can help, especially now. The merchant in this interview - Kristan Sayers, owner of Kbella hair studio in Brighton, Michigan - says that she will only be able to do 30% of her typical business due to COVID-19 and is concerned about consumers feeling unsure about entering her business. In addition to her significant loss of revenue, now she has the added expense of PPE, including face-masks, gloves, and hand sanitizer. Kristan is also concerned about her high credit card processing fees, and asks the panel for recommendations. Kevin O'Leary's only answer to these issues is to "shop around" and look for better card rates. THIS IS NOT A GOOD SOLUTION! Kristan mentions that her payment processing fees are between $10,000 and $15,000 annually, and that she's looking to eliminate these fees. ...Thanks to Congress, she can do this. All businesses can do this. Bay State Merchant Services's Cash Discount Program…

Continue Reading Kevin O’Leary – Credit Card Processing Options… and COVID-19
Customers For Life – Jay Abraham

Customers For Life – Jay Abraham

6/12/20: Marketing legend Jay Abraham challenges you to become the only viable solution for your clients and to lead them to success. In this video Jay shares his strategy of preeminence and asks you to think about points like: * Make your business be the only alternative* Lead your customers - people don't trust the system* You're not being told the whole truth. Here's the truth as I see it* Most people don't know what focus is until they've made it No matter the type of business that you own, you have customers - or even better, you have "clients". Jay illustrates some of the best ways in which to treat your clients - for businesses of any size and type. "We all want to be led, we’re silently begging to be led. However, we want to be led by somebody who we feel absolutely has our best interest, not theirs, at heart." ~ Jay Abraham

Continue Reading Customers For Life – Jay Abraham
Explode Your Landscaping Business! – Small Business Education and Tips

Explode Your Landscaping Business! – Small Business Education and Tips

6/11/20: Landscaping marketing guru, Keith Kalfas with Kalfas Landscaping, and creator of "The Landscaping Employee Trap" blog gives us some great tips for the landscaping/lawn-care business owners out there. For some, this may be one of those "Why didn't I think of that?!" moments, and that's okay. This Door-to-Door approach is brilliant, because the neighbors of your customers already know you're there - they can hear your machines! The ice is already broken! “I have a service to provide for them that they need, because I know that they’re not gonna want to get up on a ladder and trim their shrubs or trim their trees, and I’m an expert at that”. ~ Keith Kalfas

Continue Reading Explode Your Landscaping Business! – Small Business Education and Tips
Mike Rowe: Don’t Pursue Your Passion. Chase Opportunity.

Mike Rowe: Don’t Pursue Your Passion. Chase Opportunity.

6/10/20Last week we highlighted a motivational piece about Elon Musk and his overwhelming drive and passion. Shifting gears somewhat, let's highlight another, and perhaps a bit more reachable path to success and fulfillment. For instance, seizing an opportunity that fulfills a need - there's happiness in that.  In this interview with Mike Rowe and Entrepreneur.com, The 'Dirty Jobs' star shares his thoughts on passion and how it sometimes gets in the way of success. The above video is from Entrepreneur.com. Related article written by Jason Fell.

Continue Reading Mike Rowe: Don’t Pursue Your Passion. Chase Opportunity.

“Drive Overrides Fear” ~ Elon Musk

You don't have to be the founder of BOTH Tesla and Spacex to experience the challenges, fear, doubt, glory, and wonder of pursuing a dream. These dreams are the common thread that bind together those of us who can't seem to fight the urge to start and run our own business - to work for ourselves. From a small family-owned restaurant to a large car company, and everything in between, success requires nothing less than razor-sharp focus and what often feels like more hours than physically possible, yet entrepreneurs are succeeding at this every day. In fact, most feel they have no choice. Two of Elon Musk's heroes, Astronauts Gene Cernan and Neil Armstrong - both of whom serve as a huge source of inspiration for Musk - testified to Congress against Musk's idea of developing a commercial space-flight program. This rejection, along with the other countless naysayers, the immense cost involved, and three consecutive failed launch-tests should have been enough for anyone to rethink their plans…

Continue Reading “Drive Overrides Fear” ~ Elon Musk
COVID-19 Crushed Restaurants. Will “THIS” Kill Them?

COVID-19 Crushed Restaurants. Will “THIS” Kill Them?

Kamron Karington breaks down what's really going on with third-party delivery services like Grubhub, DoorDash, UberEats, or Postmates. He explains “why third-party delivery services could be the MOST EXPENSIVE (and fatal) mistake restaurant owners make right now. Kamron walks you through the false promises, pitfalls, and permanent consequences of third-party delivery services so you can make the best, and most informed decision for your restaurant during this confusing time.

Continue Reading COVID-19 Crushed Restaurants. Will “THIS” Kill Them?