credit card processing

How To Promote Your Restaurant on Facebook – Kamron Karington

2/21/20: Restaurant owners, what’s your opinion of YOUR social media marketing skills?  Are you confident in using social media, to market your restaurant? How much engagement do you get when you post? And type of posts garner you the most action?  If you spend one second a month marketing on social media, these questions are all important to have an answer to. Your time is valuable, to put it lightly. "If you've ever wondered how to promote your restaurant on Facebook, you're going to love this video! Watch as I compare two restaurant Facebook pages and break down what attracts fans and the mistakes that turn people off..." ~ Kamron Karington

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Bar Rescue’s Jon Taffer: “I’m not certain a lot of [Vegas] bars will survive this.”

Bar Rescue’s Jon Taffer: “I’m not certain a lot of [Vegas] bars will survive this.”

After rent, the cost to accept debit and credit cards is often the next biggest piece of overhead for a business, especially restaurants and bars. However, since congress passed legislation with the Durbin Amendment to the Dodd-Frank Wall Street Reform and Consumer Protection Act, merchants now have options to give incentives to customers that want to pay with cash or check, and this can actually eliminate merchant fees from anywhere between 90 and 100%, even while continuing to take payment cards. This is a game-changer for businesses of all types, especially during these tough times. Jon Taffer from Bar Rescue is concerned that this second round of closures of Vegas bars - that don't serve food - will make it much harder for bars to stay afloat compared to the first shutdown. "I'm not certain a lot of bars will survive this." Taffer says. This is a closure in Las Vegas that affects bars (serving alcohol-only) as of July 10th, due to the recent spike in coronavirus…

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How I Increased Restaurant Sales by Double in 30 Days – Kamron Karington

How I Increased Restaurant Sales by Double in 30 Days – Kamron Karington

6/23/20 - Marketing: "As I sat, defeated and hopeless in my pizzeria early one morning... an "aha" moment changed everything. The fog was gone... I knew EXACTLY what was needed to turn this failing nightmare into a pulsating business." ~ Kamron Karington The marketing principles used by Kamron to reinvent and resurrect his pizza restaurant are applicable for businesses of all types and sizes. On a macro level, it almost always comes down to a mindset. Episode #1:- 30 days into owning a pizzeria, was this the biggest mistake of my life? - How a night sleeping on top of the walk-in cooler led to the “aha” moment. - The single, unexpected question that changed my life. - The pitch that became the blueprint for every ad I ever put out. - Sales doubled in 30 days and rampaged upward from $12,000 to $149,000 a month. - Why fear crystalizes your thinking and eliminates weak alternatives. To paraphrase Tony Robbins (and perhaps many others)... The brain will…

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Restaurants: Make Bank With Adaptive Marketing

Restaurants: Make Bank With Adaptive Marketing

6/18/20 - Restaurant Marketing: Another fresh lesson straight from the oven of Kamron Karington with RepeatReturns.com. Author of "Gun To The Head Marketing", KK lays out how important Adaptive Marketing is right now for restaurants as we move out of this shut-down... and beyond. This - rather scientific - approach has made big companies a lot of money, because they cater a huge portion of their marketing directly to us as individuals. They follow the ebb-and-flow of our spending habits over time. However, restaurants can do this too, and typically with the info you're already collecting with your POS system. A general problem with coupon offers is the one-size-fits-all model, which gives customers a chance to spend less. However, a customized points or rewards program will drive more spending from your customers. In fact, Kamron tells the story of one restaurant that went into the COVID shut-down strong, was already using adaptive marketing, and came out three months later much stronger. "Use adaptive marketing to incentivize your…

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Kevin O’Leary – Credit Card Processing Options… and COVID-19

Kevin O’Leary – Credit Card Processing Options… and COVID-19

6/13/20: Business owners must watch. This is a great example of how Bay State Merchant Services can help, especially now. The merchant in this interview - Kristan Sayers, owner of Kbella hair studio in Brighton, Michigan - says that she will only be able to do 30% of her typical business due to COVID-19 and is concerned about consumers feeling unsure about entering her business. In addition to her significant loss of revenue, now she has the added expense of PPE, including face-masks, gloves, and hand sanitizer. Kristan is also concerned about her high credit card processing fees, and asks the panel for recommendations. Kevin O'Leary's only answer to these issues is to "shop around" and look for better card rates. THIS IS NOT A GOOD SOLUTION! Kristan mentions that her payment processing fees are between $10,000 and $15,000 annually, and that she's looking to eliminate these fees. ...Thanks to Congress, she can do this. All businesses can do this. Bay State Merchant Services's Cash Discount Program…

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Customers For Life – Jay Abraham

Customers For Life – Jay Abraham

6/12/20: Marketing legend Jay Abraham challenges you to become the only viable solution for your clients and to lead them to success. In this video Jay shares his strategy of preeminence and asks you to think about points like: * Make your business be the only alternative* Lead your customers - people don't trust the system* You're not being told the whole truth. Here's the truth as I see it* Most people don't know what focus is until they've made it No matter the type of business that you own, you have customers - or even better, you have "clients". Jay illustrates some of the best ways in which to treat your clients - for businesses of any size and type. "We all want to be led, we’re silently begging to be led. However, we want to be led by somebody who we feel absolutely has our best interest, not theirs, at heart." ~ Jay Abraham

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Explode Your Landscaping Business! – Small Business Education and Tips

Explode Your Landscaping Business! – Small Business Education and Tips

6/11/20: Landscaping marketing guru, Keith Kalfas with Kalfas Landscaping, and creator of "The Landscaping Employee Trap" blog gives us some great tips for the landscaping/lawn-care business owners out there. For some, this may be one of those "Why didn't I think of that?!" moments, and that's okay. This Door-to-Door approach is brilliant, because the neighbors of your customers already know you're there - they can hear your machines! The ice is already broken! “I have a service to provide for them that they need, because I know that they’re not gonna want to get up on a ladder and trim their shrubs or trim their trees, and I’m an expert at that”. ~ Keith Kalfas

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“Drive Overrides Fear” ~ Elon Musk

You don't have to be the founder of BOTH Tesla and Spacex to experience the challenges, fear, doubt, glory, and wonder of pursuing a dream. These dreams are the common thread that bind together those of us who can't seem to fight the urge to start and run our own business - to work for ourselves. From a small family-owned restaurant to a large car company, and everything in between, success requires nothing less than razor-sharp focus and what often feels like more hours than physically possible, yet entrepreneurs are succeeding at this every day. In fact, most feel they have no choice. Two of Elon Musk's heroes, Astronauts Gene Cernan and Neil Armstrong - both of whom serve as a huge source of inspiration for Musk - testified to Congress against Musk's idea of developing a commercial space-flight program. This rejection, along with the other countless naysayers, the immense cost involved, and three consecutive failed launch-tests should have been enough for anyone to rethink their plans…

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