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Big Restaurant Chains looking at Closing. Could This Be Good For Small, Non-Franchise Restaurants?

Big Restaurant Chains looking at Closing. Could This Be Good For Small, Non-Franchise Restaurants?

8/28/20: For the past five months, other than the narrow margin of industries that have remained un-phased, most businesses have either shut down (temporarily or permanently), re-tooled their business model and operations, or a mix of both. It's now estimated that roughly 16,000 restaurants have closed up for good, with the possibility of doubling that number by the end of 2020. However, there are some larger restaurant chains that were already looking at downsizing, or even closing before COVID entered the ring. For a mix of reasons, perhaps the greatest being a change in consumer trends with millennials, many larger-chain restaurants found themselves sliding into trouble before 2020 began. However, if you're a small restaurant that survives this COVID-ridden paradigm, perhaps there are a few nuggets of information to take away from the problems that the larger restaurants are faced with. Ideas that you can apply to your business model as you continue to create new opportunities to not only help you survive, but thrive moving towards…

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How To Promote Your Restaurant on Facebook – Kamron Karington

2/21/20: Restaurant owners, what’s your opinion of YOUR social media marketing skills?  Are you confident in using social media, to market your restaurant? How much engagement do you get when you post? And type of posts garner you the most action?  If you spend one second a month marketing on social media, these questions are all important to have an answer to. Your time is valuable, to put it lightly. "If you've ever wondered how to promote your restaurant on Facebook, you're going to love this video! Watch as I compare two restaurant Facebook pages and break down what attracts fans and the mistakes that turn people off..." ~ Kamron Karington

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Bar Rescue’s Jon Taffer: “I’m not certain a lot of [Vegas] bars will survive this.”

Bar Rescue’s Jon Taffer: “I’m not certain a lot of [Vegas] bars will survive this.”

After rent, the cost to accept debit and credit cards is often the next biggest piece of overhead for a business, especially restaurants and bars. However, since congress passed legislation with the Durbin Amendment to the Dodd-Frank Wall Street Reform and Consumer Protection Act, merchants now have options to give incentives to customers that want to pay with cash or check, and this can actually eliminate merchant fees from anywhere between 90 and 100%, even while continuing to take payment cards. This is a game-changer for businesses of all types, especially during these tough times. Jon Taffer from Bar Rescue is concerned that this second round of closures of Vegas bars - that don't serve food - will make it much harder for bars to stay afloat compared to the first shutdown. "I'm not certain a lot of bars will survive this." Taffer says. This is a closure in Las Vegas that affects bars (serving alcohol-only) as of July 10th, due to the recent spike in coronavirus…

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Restaurants: Make Bank With Adaptive Marketing

Restaurants: Make Bank With Adaptive Marketing

6/18/20 - Restaurant Marketing: Another fresh lesson straight from the oven of Kamron Karington with RepeatReturns.com. Author of "Gun To The Head Marketing", KK lays out how important Adaptive Marketing is right now for restaurants as we move out of this shut-down... and beyond. This - rather scientific - approach has made big companies a lot of money, because they cater a huge portion of their marketing directly to us as individuals. They follow the ebb-and-flow of our spending habits over time. However, restaurants can do this too, and typically with the info you're already collecting with your POS system. A general problem with coupon offers is the one-size-fits-all model, which gives customers a chance to spend less. However, a customized points or rewards program will drive more spending from your customers. In fact, Kamron tells the story of one restaurant that went into the COVID shut-down strong, was already using adaptive marketing, and came out three months later much stronger. "Use adaptive marketing to incentivize your…

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